Privacy Policy
How HomeTrade Realty collects, uses, and protects your information.
Last Updated: May 31, 2026
HomeTrade Realty LLC ("HomeTrade Realty," "we," "our," or "us") respects your privacy and is committed to protecting the information you provide when visiting www.hometraderealty.com and interacting with our services.
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This Privacy Policy explains what information we collect, how we use it, when we may share it, and the choices available to you regarding your personal information.
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By using our website, submitting information through our forms, scheduling consultations, applying to join our brokerage, or otherwise communicating with us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
Information You Provide
We may collect information that you voluntarily provide, including when you:
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Complete a contact form
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Request information regarding brokerage services
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Apply to join HomeTrade Realty
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Schedule a consultation
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Contact us by phone, email, or text message
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Submit information regarding a property or transaction
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Subscribe to communications or updates
This information may include:
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Name
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Email address
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Phone number
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Mailing address
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Property address
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Real estate license information
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Brokerage affiliation history
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Employment information
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Transaction-related information
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Any other information you choose to provide
Automatically Collected Information
When you visit our website, we may automatically collect information including:
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IP address
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Browser type
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Device information
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Operating system
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Pages visited
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Time spent on the website
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Referral sources
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Website interaction data
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Cookie and analytics information
2. How We Use Information
We may use information we collect to:
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Respond to inquiries
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Provide brokerage services
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Evaluate agent applications
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Communicate regarding transactions
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Schedule appointments and consultations
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Improve website performance and user experience
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Analyze website traffic and marketing effectiveness
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Maintain business records
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Comply with legal and regulatory obligations
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Send marketing or promotional communications where permitted by law
3. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies.
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These technologies help us:
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Improve website functionality
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Understand visitor behavior
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Measure advertising effectiveness
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Analyze website traffic
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Improve user experience​
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We may use third-party services such as:
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Google Analytics
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Google Ads
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Meta (Facebook and Instagram) Advertising
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Customer Relationship Management (CRM) platforms
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Scheduling and communication tools
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You may disable cookies through your browser settings, although certain website functionality may be limited.
4. Communications and Text Messaging
By providing your contact information, you consent to receive communications from HomeTrade Realty, including phone calls, emails, and text messages related to:
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Brokerage inquiries
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Real estate services
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Appointment scheduling
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Transaction updates
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Recruiting opportunities
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Marketing communications
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Message and data rates may apply.
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You may opt out of text messages at any time by replying "STOP."
5. Sharing of Information
HomeTrade Realty does not sell your personal information.
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We may share information with trusted third-party service providers who assist with:
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Website hosting
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Analytics
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Marketing services
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CRM systems
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Email communications
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Text messaging services
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Appointment scheduling
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Business operations
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We may also disclose information:
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When required by law
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To comply with legal process
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To protect our rights or property
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To prevent fraud or security issues
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In connection with a merger, acquisition, restructuring, or sale of assets
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of transmission over the internet or electronic storage system is completely secure. Accordingly, we cannot guarantee absolute security.
7. Your Rights and Choices
Subject to applicable law, you may request to:
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Access personal information we maintain about you
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Correct inaccurate information
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Request deletion of your personal information
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Opt out of marketing communications
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To exercise these rights, please contact us using the information below.
8. Third-Party Websites
Our website may contain links to third-party websites.
HomeTrade Realty is not responsible for the privacy practices, content, or policies of third-party websites.
9. Children's Privacy
Our website is not intended for children under the age of 13.
We do not knowingly collect personal information from children under 13.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Changes will be posted on this page with an updated Effective Date. Continued use of the website after changes are posted constitutes acceptance of the revised Privacy Policy.
11. Contact Information
If you have questions regarding this Privacy Policy or wish to submit a privacy-related request, please contact:
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HomeTrade Realty LLC
216 N May St, Ste 3A
Chicago, Illinois 60607
Email: info@hometraderealty.com
Phone: 312-366-0020
Website: www.hometraderealty.com
